A little while age we spoke about how twitter was really taking business seriously and more importantly, providing some good advice on how to utilise Twitter in business. Well, now the guys at Twitter have put all their information into one document called Twitter 101
The document is meant to be a guide to inform businesses how to get the best from Twitter, however the sceptical amongst us could see this as a way for Twitter to get businesses hooked prior to providing a pay to ad scheme. As you know, at the moment, Twitter is not yet monetising the service.
Anyway, the document covers many topics which I think anyone, whether in business or not, should read. It goes through how to get started, learning the lingo and how to use things like Retweets properly, what a Hashtag is, how to use Tweetup etc. It also covers the ideas and concepts around best practice. This section is effect gives businesses an insight into some of the ways to use Twitter for bisiness.
Twitter co-founder Biz Stone. Photograph: Robert Galbraith/Reuters
The final section is capped of with Case Studies. These are worth going through as this gives you further ideas on how you could incorporate some of the ways other have successfully used twitter to increase their business.
Biz Stone, Co-Founder of Twitter explained “We coordinated with business students and writers to surface some interesting findings, best practices, steps for getting started, and case studies,” He went ton to say “The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value. While this work was envisioned for businesses, it’s also useful for anyone using Twitter so have a look if you like.”
Go to Resourses
1. Twitter 101 – A Special Guide – Online
2. Twitter 101 – A Special Guide – .pdf Slides
